Marketingat University of Massachusetts-Amherst
Graduates earn $58,462/yr in their first year — about 29.0% above the national Marketing average. Base-case 10-year earnings $601K; scenarios range from $539K to $616K depending on AI disruption.
What this degree looks like at University of Massachusetts-Amherst
University of Massachusetts-Amherst Marketing graduates command $58,462/yr out of the gate, well above the $45,450 national median. That 29% premium suggests the program's reputation carries real labor-market weight.
The earnings-to-cost ratio of 8.7x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.
Loan repayment is a non-issue here — $21,796 in median debt clears quickly against $58,462 in annual earnings.
At #100 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.
Earnings grow from $58,462 to $71,263 over five years — a 22% increase that's moderate and in line with typical career progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Massachusetts-Amherst's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Massachusetts-Amherst stacks up against other schools offering this major.
Other top programs at University of Massachusetts-Amherst
Other highest-scoring programs offered at University of Massachusetts-Amherst, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Massachusetts-Amherst
What is the DegreeOutlook Score for Marketing at University of Massachusetts-Amherst?
A score of 64/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $539,491 in decade earnings vs $616,365 in the optimistic case — a meaningful gap.
What makes University of Massachusetts-Amherst's Marketing program stand out?
Ranked #100 of 502 programs nationally, University of Massachusetts-Amherst lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.