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Business · Marketing Rank #69 of 502

Marketingat University of Maryland Global Campus

Graduates earn $50,094/yr in their first year — about 10.0% above the national Marketing average. Base-case 10-year earnings $556K; scenarios range from $507K to $565K depending on AI disruption.

Adelphi, MD Public Bachelor's Degree
DegreeOutlook Score
66 SOLID
67
Optimistic
60
Pessimistic
Earnings
$50,094
1-year post-graduation
ROI
18.2x
Earnings : in-state tuition
10-yr Base
$556K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Maryland Global Campus

First-year earnings of $50,094 at University of Maryland Global Campus come in 10% above the national median of $45,450 for Marketing programs.

Every dollar of in-state tuition returns an estimated 17.4x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

With first-year pay of $50,094 far exceeding the $20,616 median debt, the payback timeline is measured in months, not years.

At #69 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $50,094 to $61,355 over five years — a 22% increase that's moderate and in line with typical career progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$507K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple15.9x
Base Case
Moderate Integration
$556K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple17.4x
Optimistic
AI Augmentation
$565K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple17.7x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Maryland Global Campus's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Maryland Global Campus stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Maryland Global Campus

Other top programs at University of Maryland Global Campus

Other highest-scoring programs offered at University of Maryland Global Campus, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Maryland Global Campus

What is the DegreeOutlook Score for Marketing at University of Maryland Global Campus?

A score of 66/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $507,267 in decade earnings vs $564,977 in the optimistic case — a meaningful gap.

What makes University of Maryland Global Campus's Marketing program stand out?

Ranked #69 of 502 programs nationally, University of Maryland Global Campus lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.