Marketing at University of Louisiana at Lafayette
Lafayette, LA · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
48
Optimistic
47
Base Case
43
Pessimistic
Earnings
$34,778/yr (-23% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.5x earnings multiple (5.4x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $524K | $520K | $482K |
| Earnings Multiple (In-State) | 12.6x | 12.5x | 11.6x |
| Earnings Multiple (Out-of-State) | 5.4x | 5.4x | 5.0x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 48 | 47 | 43 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$41,672
Out-of-state: $96,584 (5.4x ROI)
Median Debt at Graduation
$23,131
8.0 months of Year 1 earnings
Reported Earnings (5 Year)
$50,941
46% growth from Year 1
About University of Louisiana at Lafayette
A 89% acceptance rate means University of Louisiana at Lafayette is accessible to most applicants, with a mid-sized student body of 12,269 in Lafayette, LA.
See all programs and financial aid at University of Louisiana at Lafayette →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of Louisiana at Lafayette
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
How does University of Louisiana at Lafayette's Marketing program score?
This program scores 47/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why are Marketing earnings lower at University of Louisiana at Lafayette?
Lower starting pay at University of Louisiana at Lafayette may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →