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Business · Marketing Rank #195 of 502

Marketingat University of Illinois Chicago

Graduates earn $42,782/yr in their first year — about 6.0% below the national Marketing average. Base-case 10-year earnings $605K; scenarios range from $542K to $620K depending on AI disruption.

Chicago, IL Public Bachelor's Degree
DegreeOutlook Score
58 SOLID
59
Optimistic
53
Pessimistic
Earnings
$42,782
1-year post-graduation
ROI
10.7x
Earnings : in-state tuition
10-yr Base
$605K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Illinois Chicago

University of Illinois Chicago's Marketing program produces graduates earning $42,782/yr — within striking distance of the $45,450 national average for this field.

With a 10.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $17,377 in median debt clears quickly against $42,782 in annual earnings.

A #195 ranking among 502 Marketing programs places University of Illinois Chicago in the middle-to-upper range. Solid, not exceptional.

The $42,782-to-$66,987 earnings arc over five years reflects a 57% gain — well above average career growth for recent graduates.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$542K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple9.5x
Base Case
Moderate Integration
$605K
10-year cumulative earnings
Scenario Score58/100
Earnings Multiple10.5x
Optimistic
AI Augmentation
$620K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple10.8x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Illinois Chicago's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Illinois Chicago stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Illinois Chicago

Other top programs at University of Illinois Chicago

Other highest-scoring programs offered at University of Illinois Chicago, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Illinois Chicago

What does a 58/100 DegreeOutlook Score mean for Marketing at University of Illinois Chicago?

At 58/100, University of Illinois Chicago's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Illinois Chicago?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.