Marketingat University of Idaho
Graduates earn $45,555/yr in their first year — right at the national average. Base-case 10-year earnings $568K; scenarios range from $516K to $579K depending on AI disruption.
What this degree looks like at University of Idaho
First-year earnings of $45,555 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.
With a 16.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
At $23,481 against $45,555/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.
University of Idaho ranks #96 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.
A 37% earnings increase from $45,555 to $62,208 over five years is solid — not a moonshot, but evidence of normal career advancement.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Idaho's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Idaho stacks up against other schools offering this major.
Other top programs at University of Idaho
Other highest-scoring programs offered at University of Idaho, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Idaho
What does a 64/100 DegreeOutlook Score mean for Marketing at University of Idaho?
At 64/100, University of Idaho's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at University of Idaho?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is University of Idaho one of the best schools for Marketing?
Among 502 Marketing programs, University of Idaho's #96 position reflects consistently above-average results across earnings, ROI, and employment probability.