Marketingat University of Houston-Victoria
Graduates earn $43,941/yr in their first year — about 3.0% below the national Marketing average. Base-case 10-year earnings $498K; scenarios range from $465K to $498K depending on AI disruption.
What this degree looks like at University of Houston-Victoria
University of Houston-Victoria's Marketing program produces graduates earning $43,941/yr — within striking distance of the $45,450 national average for this field.
The 16.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.
AI risk is moderate — 54% task exposure — and the 7% scenario spread suggests disruption would dent but not destroy the earnings outlook.
At #267 out of 502 programs, University of Houston-Victoria's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Houston-Victoria's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Houston-Victoria stacks up against other schools offering this major.
Other top programs at University of Houston-Victoria
Other highest-scoring programs offered at University of Houston-Victoria, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Houston-Victoria
How does University of Houston-Victoria's Marketing program score?
A score of 55/100 reflects decent absolute metrics, but University of Houston-Victoria trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.