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Business · Marketing Rank #23 of 502

Marketingat University of Georgia

Graduates earn $51,951/yr in their first year — about 14.0% above the national Marketing average. Base-case 10-year earnings $685K; scenarios range from $599K to $711K depending on AI disruption.

Athens, GA Public Bachelor's Degree
DegreeOutlook Score
71 STRONG
72
Optimistic
64
Pessimistic
Earnings
$51,951
1-year post-graduation
ROI
17.5x
Earnings : in-state tuition
10-yr Base
$685K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Georgia

First-year earnings of $51,951 at University of Georgia come in 14% above the national median of $45,450 for Marketing programs.

The 15.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 16% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $51,951 far exceeding the $17,318 median debt, the payback timeline is measured in months, not years.

Ranked #23 out of 502 programs, University of Georgia's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $51,951 to $82,677 over five years (59% increase) indicates that graduates in this field see meaningful salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$599K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple13.4x
Base Case
Moderate Integration
$685K
10-year cumulative earnings
Scenario Score71/100
Earnings Multiple15.3x
Optimistic
AI Augmentation
$711K
10-year cumulative earnings
Scenario Score72/100
Earnings Multiple15.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Georgia's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Georgia stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Georgia

Other top programs at University of Georgia

Other highest-scoring programs offered at University of Georgia, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Georgia

How does University of Georgia's Marketing program score?

A score of 71/100 indicates strong financial outcomes. University of Georgia's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does University of Georgia rank so high for Marketing?

The #23 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.