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Business · Marketing Rank #194 of 502

Marketingat University of Denver

Graduates earn $50,016/yr in their first year — about 10.0% above the national Marketing average. Base-case 10-year earnings $780K; scenarios range from $667K to $819K depending on AI disruption.

Denver, CO Private nonprofit Bachelor's Degree
DegreeOutlook Score
58 SOLID
59
Optimistic
52
Pessimistic
Earnings
$50,016
1-year post-graduation
ROI
3.0x
Earnings : tuition
10-yr Base
$780K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Denver

At $50,016 per year, Marketing graduates from University of Denver earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 3.3x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 19% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $20,250 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #194 out of 502 programs, University of Denver's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $50,016 to $94,896 over five years (90% increase) indicates that graduates in this field see meaningful salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$667K
10-year cumulative earnings
Scenario Score52/100
Earnings Multiple2.8x
Base Case
Moderate Integration
$780K
10-year cumulative earnings
Scenario Score58/100
Earnings Multiple3.3x
Optimistic
AI Augmentation
$819K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple3.5x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Denver's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Denver stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Denver

Other top programs at University of Denver

Other highest-scoring programs offered at University of Denver, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Denver

How does University of Denver's Marketing program score?

This program scores 58/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.