Marketingat University of Connecticut
Graduates earn $54,809/yr in their first year — about 21.0% above the national Marketing average. Base-case 10-year earnings $719K; scenarios range from $623K to $750K depending on AI disruption.
What this degree looks like at UConn
University of Connecticut's Marketing graduates start at $54,809/yr — above the $45,450 national average, though not by a wide margin.
A 8.8x earnings multiple over ten years puts this program in solid financial territory. Tuition is well-justified by projected earnings.
The 17% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
Loan repayment is a non-issue here — $21,500 in median debt clears quickly against $54,809 in annual earnings.
University of Connecticut ranks #64 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.
The $54,809-to-$88,892 earnings arc over five years reflects a 62% gain — well above average career growth for recent graduates.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to UConn's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How UConn stacks up against other schools offering this major.
Other top programs at UConn
Other highest-scoring programs offered at UConn, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at UConn
What does a 66/100 DegreeOutlook Score mean for Marketing at University of Connecticut?
At 66/100, University of Connecticut's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at University of Connecticut?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is University of Connecticut one of the best schools for Marketing?
Among 502 Marketing programs, University of Connecticut's #64 position reflects consistently above-average results across earnings, ROI, and employment probability.