Marketingat University of Connecticut-Avery Point
Graduates earn $54,809/yr in their first year — about 21.0% above the national Marketing average. Base-case 10-year earnings $719K; scenarios range from $623K to $750K depending on AI disruption.
What this degree looks like at UConn Avery Point
Graduates earn $54,809/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.
Every dollar of in-state tuition returns an estimated 10.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.
At $21,500 in median debt against $54,809 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
Ranked #49 of 502 programs, University of Connecticut-Avery Point's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.
Five-year earnings of $88,892 show a 62% jump from the $54,809 starting point — strong upward trajectory suggesting real career acceleration.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to UConn Avery Point's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How UConn Avery Point stacks up against other schools offering this major.
Other top programs at UConn Avery Point
Other highest-scoring programs offered at UConn Avery Point, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at UConn Avery Point
What is the DegreeOutlook Score for Marketing at University of Connecticut-Avery Point?
A score of 68/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $623,090 in decade earnings vs $749,677 in the optimistic case — a meaningful gap.