Marketing at University of Central Oklahoma
Edmond, OK · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
53
Optimistic
52
Base Case
47
Pessimistic
Earnings
$38,628/yr (-15% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
14.8x earnings multiple (6.5x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $505K | $504K | $470K |
| Earnings Multiple (In-State) | 14.8x | 14.8x | 13.8x |
| Earnings Multiple (Out-of-State) | 6.5x | 6.5x | 6.0x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 53 | 52 | 47 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$34,088
Out-of-state: $77,636 (6.5x ROI)
Median Debt at Graduation
$19,500
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$49,377
28% growth from Year 1
About University of Central Oklahoma
A 82% acceptance rate means University of Central Oklahoma is accessible to most applicants, enrolling 10,132 students in Edmond, OK.
See all programs and financial aid at University of Central Oklahoma →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of Central Oklahoma
Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What does a 52/100 DegreeOutlook Score mean for Marketing at University of Central Oklahoma?
At 52/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at University of Central Oklahoma?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is University of Central Oklahoma a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If University of Central Oklahoma's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →