Marketing at University of Central Arkansas
Conway, AR · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
46
Optimistic
46
Base Case
41
Pessimistic
Earnings
$38,011/yr (-16% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
11.7x earnings multiple (6.9x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $470K | $473K | $448K |
| Earnings Multiple (In-State) | 11.6x | 11.7x | 11.1x |
| Earnings Multiple (Out-of-State) | 6.8x | 6.9x | 6.5x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 46 | 46 | 41 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$40,472
Out-of-state: $69,032 (6.9x ROI)
Median Debt at Graduation
$19,557
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$43,795
15% growth from Year 1
About University of Central Arkansas
University of Central Arkansas has a 90% acceptance rate, making it broadly accessible, serving 7,426 students in Conway, AR.
See all programs and financial aid at University of Central Arkansas →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of Central Arkansas
Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
How does University of Central Arkansas's Marketing program score?
This program scores 46/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why are Marketing earnings lower at University of Central Arkansas?
Lower starting pay at University of Central Arkansas may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →