Marketingat University of Arizona
Graduates earn $55,066/yr in their first year — about 21.0% above the national Marketing average. Base-case 10-year earnings $725K; scenarios range from $628K to $757K depending on AI disruption.
What this degree looks like at University of Arizona
First-year earnings of $55,066 at University of Arizona come in 21% above the national median of $45,450 for Marketing programs.
Every dollar of in-state tuition returns an estimated 13.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.
With first-year pay of $55,066 far exceeding the $21,500 median debt, the payback timeline is measured in months, not years.
At #19 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.
Five-year earnings of $89,951 show a 63% jump from the $55,066 starting point — strong upward trajectory suggesting real career acceleration.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Arizona's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Arizona stacks up against other schools offering this major.
Other top programs at University of Arizona
Other highest-scoring programs offered at University of Arizona, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Arizona
What is the DegreeOutlook Score for Marketing at University of Arizona?
This program scores 71/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $627,719 in decade earnings vs $757,057 in the optimistic case — a meaningful gap.
What makes University of Arizona's Marketing program stand out?
Ranked #19 of 502 programs nationally, University of Arizona lands in the top 5%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.