Marketing at University of Alabama at Birmingham
Birmingham, AL · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
60
Optimistic
60
Base Case
55
Pessimistic
Earnings
$39,348/yr (-13% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
16.5x earnings multiple (6.7x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $596K | $584K | $527K |
| Earnings Multiple (In-State) | 16.9x | 16.5x | 14.9x |
| Earnings Multiple (Out-of-State) | 6.8x | 6.7x | 6.0x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 60 | 60 | 55 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$35,328
Out-of-state: $87,456 (6.7x ROI)
Median Debt at Graduation
$22,072
6.7 months of Year 1 earnings
Reported Earnings (5 Year)
$62,426
59% growth from Year 1
About University of Alabama at Birmingham
With 88% of applicants admitted, University of Alabama at Birmingham prioritizes broad access, serving 12,118 students in Birmingham, AL.
See all programs and financial aid at University of Alabama at Birmingham →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at University of Alabama at Birmingham
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 60/100 DegreeOutlook Score mean for Marketing at University of Alabama at Birmingham?
At 60/100, University of Alabama at Birmingham's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at University of Alabama at Birmingham?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →