Marketingat The University of Texas at Tyler
Graduates earn $46,129/yr in their first year — about 1.0% above the national Marketing average. Base-case 10-year earnings $511K; scenarios range from $475K to $514K depending on AI disruption.
What this degree looks like at University of Texas at Tyler
The University of Texas at Tyler's Marketing program produces graduates earning $46,129/yr — within striking distance of the $45,450 national average for this field.
Every dollar of in-state tuition returns an estimated 12.9x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 8% gap from the optimistic case.
Loan repayment is a non-issue here — $15,400 in median debt clears quickly against $46,129 in annual earnings.
At #224 of 502 Marketing programs, The University of Texas at Tyler scores above the median — competitive but not a standout.
Five-year earnings of $52,352 are relatively flat compared to the $46,129 starting salary — typical of fields with stable but capped salary bands.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Texas at Tyler's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Texas at Tyler stacks up against other schools offering this major.
Other top programs at University of Texas at Tyler
Other highest-scoring programs offered at University of Texas at Tyler, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Texas at Tyler
What is the DegreeOutlook Score for Marketing at The University of Texas at Tyler?
A score of 57/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $475,036 in decade earnings vs $513,578 in the optimistic case — a meaningful gap.