Marketing at The University of Texas at San Antonio
San Antonio, TX · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
56
Optimistic
56
Base Case
51
Pessimistic
Earnings
$36,862/yr (-19% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
15.8x earnings multiple (6.5x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $578K | $567K | $515K |
| Earnings Multiple (In-State) | 16.1x | 15.8x | 14.3x |
| Earnings Multiple (Out-of-State) | 6.6x | 6.5x | 5.9x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 56 | 56 | 51 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$35,964
Out-of-state: $87,860 (6.5x ROI)
Median Debt at Graduation
$20,500
6.7 months of Year 1 earnings
Reported Earnings (5 Year)
$58,952
60% growth from Year 1
About The University of Texas at San Antonio
The University of Texas at San Antonio has a 88% acceptance rate, making it broadly accessible, with 29,675 students enrolled in San Antonio, TX. 42% of students receive Pell Grants, indicating strong socioeconomic diversity.
See all programs and financial aid at The University of Texas at San Antonio →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at The University of Texas at San Antonio
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
How does The University of Texas at San Antonio's Marketing program score?
This program scores 56/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why are Marketing earnings lower at The University of Texas at San Antonio?
Lower starting pay at The University of Texas at San Antonio may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →