Marketing at The University of Tennessee-Martin
Martin, TN · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
51
Optimistic
50
Base Case
46
Pessimistic
Earnings
$36,397/yr (-20% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.9x earnings multiple (8.1x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $530K | $526K | $486K |
| Earnings Multiple (In-State) | 13.0x | 12.9x | 11.9x |
| Earnings Multiple (Out-of-State) | 8.2x | 8.1x | 7.5x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 51 | 50 | 46 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$40,832
Out-of-state: $64,992 (8.1x ROI)
Median Debt at Graduation
$17,048
5.6 months of Year 1 earnings
Reported Earnings (5 Year)
$52,397
44% growth from Year 1
About The University of Tennessee-Martin
With 87% of applicants admitted, The University of Tennessee-Martin prioritizes broad access, with a smaller student body of 4,600 in Martin, TN.
See all programs and financial aid at The University of Tennessee-Martin →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at The University of Tennessee-Martin
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
How does The University of Tennessee-Martin's Marketing program score?
A score of 50/100 reflects decent absolute metrics, but The University of Tennessee-Martin trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why are Marketing earnings lower at The University of Tennessee-Martin?
Lower starting pay at The University of Tennessee-Martin may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →