Marketingat The University of Tennessee-Knoxville
Graduates earn $46,896/yr in their first year — about 3.0% above the national Marketing average. Base-case 10-year earnings $567K; scenarios range from $515K to $577K depending on AI disruption.
What this degree looks like at University of Tennessee
First-year earnings of $46,896 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.
The 10.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.
AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.
At $19,248 in median debt against $46,896 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
Ranked #178 out of 502 programs, The University of Tennessee-Knoxville's Marketing offering sits in the upper half but doesn't break into the top tier.
The five-year earnings trajectory from $46,896 to $62,427 shows 33% growth, reflecting steady but unremarkable salary progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Tennessee's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Tennessee stacks up against other schools offering this major.
Other top programs at University of Tennessee
Other highest-scoring programs offered at University of Tennessee, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Tennessee
How does The University of Tennessee-Knoxville's Marketing program score?
This program scores 60/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.