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Business · Marketing Rank #257 of 502

Marketingat The University of Tampa

Graduates earn $43,825/yr in their first year — about 4.0% below the national Marketing average. Base-case 10-year earnings $671K; scenarios range from $589K to $696K depending on AI disruption.

Tampa, FL Private nonprofit Bachelor's Degree
DegreeOutlook Score
55 SOLID
56
Optimistic
49
Pessimistic
Earnings
$43,825
1-year post-graduation
ROI
4.8x
Earnings : tuition
10-yr Base
$671K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Tampa

First-year earnings of $43,825 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 5.0x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,327 debt-to-$43,825 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #257 out of 502 programs, The University of Tampa's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $43,825 to $76,998 over five years (76% increase) indicates that graduates in this field see meaningful salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$589K
10-year cumulative earnings
Scenario Score49/100
Earnings Multiple4.4x
Base Case
Moderate Integration
$671K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple5.0x
Optimistic
AI Augmentation
$696K
10-year cumulative earnings
Scenario Score56/100
Earnings Multiple5.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Tampa's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Tampa stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Tampa

Other top programs at University of Tampa

Other highest-scoring programs offered at University of Tampa, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Tampa

How does The University of Tampa's Marketing program score?

A score of 55/100 reflects decent absolute metrics, but The University of Tampa trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.