Marketingat Texas Woman's University
Graduates earn $43,457/yr in their first year — about 4.0% below the national Marketing average. Base-case 10-year earnings $510K; scenarios range from $474K to $513K depending on AI disruption.
What this degree looks like at Texas Woman's University
First-year earnings of $43,457 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.
Every dollar of in-state tuition returns an estimated 14.7x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 7% gap from the optimistic case.
At $15,399 in median debt against $43,457 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
At #225 of 502 Marketing programs, Texas Woman's University scores above the median — competitive but not a standout.
Five-year earnings of $51,665 are relatively flat compared to the $43,457 starting salary — typical of fields with stable but capped salary bands.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Texas Woman's University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Texas Woman's University stacks up against other schools offering this major.
Other top programs at Texas Woman's University
Other highest-scoring programs offered at Texas Woman's University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Texas Woman's University
What is the DegreeOutlook Score for Marketing at Texas Woman's University?
A score of 57/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $474,391 in decade earnings vs $512,551 in the optimistic case — a meaningful gap.