Marketingat Texas Tech University
Graduates earn $49,773/yr in their first year — about 10.0% above the national Marketing average. Base-case 10-year earnings $647K; scenarios range from $572K to $668K depending on AI disruption.
What this degree looks like at Texas Tech University
Graduates earn $49,773/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.
With a 13.6x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
At $20,500 in median debt against $49,773 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
At #45 of 502 programs, this Marketing program outperforms the majority of its peers. The top 10% ranking reflects consistently above-average outcomes.
The $49,773-to-$76,074 earnings arc over five years reflects a 53% gain — well above average career growth for recent graduates.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Texas Tech University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Texas Tech University stacks up against other schools offering this major.
Other top programs at Texas Tech University
Other highest-scoring programs offered at Texas Tech University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Texas Tech University
What does a 68/100 DegreeOutlook Score mean for Marketing at Texas Tech University?
At 68/100, Texas Tech University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Texas Tech University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.