Journalism at Texas Tech University
Lubbock, TX · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
26
Optimistic
26
Base Case
23
Pessimistic
Earnings
$29,622/yr (-14% vs median)
AI Risk
Very High (64% exposed)
Job Market
Large (50,500 openings/yr)
ROI
8.9x earnings multiple (4.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Journalism graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $411K | $422K | $414K |
| Earnings Multiple (In-State) | 8.7x | 8.9x | 8.7x |
| Earnings Multiple (Out-of-State) | 4.2x | 4.3x | 4.2x |
| Probability of Field Employment | 53% | 46% | 31% |
| DegreeOutlook Score | 26 | 26 | 23 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$47,408
Out-of-state: $97,804 (4.3x ROI)
Median Debt at Graduation
$22,000
8.9 months of Year 1 earnings
Reported Earnings (4 Year)
$42,248
43% growth from Year 1
About Texas Tech University
Texas Tech University accepts 71% of applicants — an open-access institution by design, one of the larger campuses at 32,446 students in Lubbock, TX.
See all programs and financial aid at Texas Tech University →Top Career Paths
Communications teachers, postsecondary
$77,800/yr
Editors
$75,260/yr
Writers and authors
$72,270/yr
Compare & Explore
Journalism at Other Schools
Other Majors at Texas Tech University
Frequently Asked Questions
How does Texas Tech University's Journalism program score?
This program scores 26/100 — on the lower end for Journalism. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Journalism to AI automation?
AI won't 'replace' Journalism careers outright, but it is likely to reduce the number of job openings. We model 64% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →