Marketingat Texas State University
Graduates earn $48,072/yr in their first year — about 6.0% above the national Marketing average. Base-case 10-year earnings $629K; scenarios range from $559K to $648K depending on AI disruption.
What this degree looks like at Texas State University
Graduates earn $48,072/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.
The 13.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.
AI risk is moderate — 54% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.
At $20,000 in median debt against $48,072 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.
Ranked #78 out of 502 programs, Texas State University's Marketing program lands in the top 5% — a strong signal of graduate success.
Earnings growth from $48,072 to $72,788 over five years (51% increase) indicates that graduates in this field see meaningful salary progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Texas State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Texas State University stacks up against other schools offering this major.
Other top programs at Texas State University
Other highest-scoring programs offered at Texas State University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Texas State University
How does Texas State University's Marketing program score?
This program scores 66/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why does Texas State University rank so high for Marketing?
The #78 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.