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Business · Marketing Rank #307 of 502

Marketingat Texas A&M University-San Antonio

Graduates earn $44,082/yr in their first year — about 3.0% below the national Marketing average. Base-case 10-year earnings $498K; scenarios range from $466K to $499K depending on AI disruption.

San Antonio, TX Public Bachelor's Degree
DegreeOutlook Score
53 AVERAGE
53
Optimistic
47
Pessimistic
Earnings
$44,082
1-year post-graduation
ROI
10.5x
Earnings : in-state tuition
10-yr Base
$498K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Texas A&M University-San Antonio

At $44,082/yr, Marketing graduates from Texas A&M University-San Antonio land near the $45,450 national average — neither a standout nor a red flag.

With a 13.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 7% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $17,760 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #307 ranking among 502 Marketing programs places Texas A&M University-San Antonio in the lower half. Price, proximity, and personal fit become the stronger arguments.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$466K
10-year cumulative earnings
Scenario Score47/100
Earnings Multiple12.2x
Base Case
Moderate Integration
$498K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple13.0x
Optimistic
AI Augmentation
$499K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple13.1x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Texas A&M University-San Antonio's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Texas A&M University-San Antonio stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Texas A&M University-San Antonio

Other top programs at Texas A&M University-San Antonio

Other highest-scoring programs offered at Texas A&M University-San Antonio, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Texas A&M University-San Antonio

What does a 53/100 DegreeOutlook Score mean for Marketing at Texas A&M University-San Antonio?

At 53/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at Texas A&M University-San Antonio?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.