Marketing at Tennessee Technological University
Cookeville, TN · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
53
Optimistic
52
Base Case
47
Pessimistic
Earnings
$39,990/yr (-12% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.6x earnings multiple (6.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $511K | $509K | $474K |
| Earnings Multiple (In-State) | 12.7x | 12.6x | 11.7x |
| Earnings Multiple (Out-of-State) | 6.4x | 6.3x | 5.9x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 53 | 52 | 47 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$40,336
Out-of-state: $80,464 (6.3x ROI)
Median Debt at Graduation
$16,177
4.9 months of Year 1 earnings
Reported Earnings (5 Year)
$50,694
27% growth from Year 1
About Tennessee Technological University
A 83% acceptance rate means Tennessee Technological University is accessible to most applicants, serving 8,495 students in Cookeville, TN.
See all programs and financial aid at Tennessee Technological University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Tennessee Technological University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 52/100 DegreeOutlook Score mean for Marketing at Tennessee Technological University?
At 52/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Tennessee Technological University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →