Home Schools Stetson University Marketing
Business · Marketing Rank #471 of 502

Marketingat Stetson University

Graduates earn $44,286/yr in their first year — about 3.0% below the national Marketing average. Base-case 10-year earnings $530K; scenarios range from $488K to $535K depending on AI disruption.

DeLand, FL Private nonprofit Bachelor's Degree
DegreeOutlook Score
40 AVERAGE
41
Optimistic
34
Pessimistic
Earnings
$44,286
1-year post-graduation
ROI
1.5x
Earnings : tuition
10-yr Base
$530K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Stetson University

At $44,286/yr, Marketing graduates from Stetson University land near the $45,450 national average — neither a standout nor a red flag.

An earnings multiple of 2.4x means the program roughly breaks even in financial terms over ten years. Non-financial factors need to justify the investment.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,750 debt-to-$44,286 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #471 out of 502 programs, Stetson University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $44,286 to $55,315 shows 25% growth, reflecting steady but unremarkable salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$488K
10-year cumulative earnings
Scenario Score34/100
Earnings Multiple2.2x
Base Case
Moderate Integration
$530K
10-year cumulative earnings
Scenario Score40/100
Earnings Multiple2.4x
Optimistic
AI Augmentation
$535K
10-year cumulative earnings
Scenario Score41/100
Earnings Multiple2.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Stetson University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Stetson University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Stetson University

Other top programs at Stetson University

Other highest-scoring programs offered at Stetson University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Stetson University

How does Stetson University's Marketing program score?

This program scores 40/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

How affordable is Marketing at Stetson University after financial aid?

Sticker price is $220,880, but the average net cost is $85,272 — a 61% discount. For students who qualify for aid, this program is considerably more affordable than it appears.