Marketing at State University of New York at New Paltz
New Paltz, NY · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
63
Base Case
58
Pessimistic
Earnings
$37,946/yr (-17% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
19.8x earnings multiple (9.2x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $702K | $676K | $593K |
| Earnings Multiple (In-State) | 20.6x | 19.8x | 17.4x |
| Earnings Multiple (Out-of-State) | 9.5x | 9.2x | 8.0x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 63 | 63 | 58 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$34,096
Out-of-state: $73,736 (9.2x ROI)
Median Debt at Graduation
$17,250
5.5 months of Year 1 earnings
Reported Earnings (5 Year)
$74,409
96% growth from Year 1
About State University of New York at New Paltz
With a 59% acceptance rate, State University of New York at New Paltz is moderately selective, with a mid-sized student body of 6,022 in New Paltz, NY.
See all programs and financial aid at State University of New York at New Paltz →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at State University of New York at New Paltz
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
How does State University of New York at New Paltz's Marketing program score?
This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why are Marketing earnings lower at State University of New York at New Paltz?
Lower starting pay at State University of New York at New Paltz may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →