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Business · Marketing Rank #172 of 502

Marketingat Southwest Minnesota State University

Graduates earn $48,939/yr in their first year — about 8.0% above the national Marketing average. Base-case 10-year earnings $522K; scenarios range from $483K to $526K depending on AI disruption.

Marshall, MN Public Bachelor's Degree
DegreeOutlook Score
60 SOLID
61
Optimistic
53
Pessimistic
Earnings
$48,939
1-year post-graduation
ROI
12.3x
Earnings : tuition
10-yr Base
$522K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Southwest Minnesota State University

Graduates earn $48,939/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

With a 12.7x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 8% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $19,747 in median debt against $48,939 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #172 ranking among 502 Marketing programs places Southwest Minnesota State University in the middle-to-upper range. Solid, not exceptional.

The limited growth from $48,939 to $54,828 over five years suggests earnings in this field plateau relatively early in one's career.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$483K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple11.7x
Base Case
Moderate Integration
$522K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple12.7x
Optimistic
AI Augmentation
$526K
10-year cumulative earnings
Scenario Score61/100
Earnings Multiple12.8x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Southwest Minnesota State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Southwest Minnesota State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Southwest Minnesota State University

Other top programs at Southwest Minnesota State University

Other highest-scoring programs offered at Southwest Minnesota State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Southwest Minnesota State University

What does a 60/100 DegreeOutlook Score mean for Marketing at Southwest Minnesota State University?

At 60/100, Southwest Minnesota State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Southwest Minnesota State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.