Marketing at Southern Utah University
Cedar City, UT · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
58
Optimistic
57
Base Case
52
Pessimistic
Earnings
$39,150/yr (-14% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
19.2x earnings multiple (6.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $524K | $520K | $481K |
| Earnings Multiple (In-State) | 19.3x | 19.2x | 17.8x |
| Earnings Multiple (Out-of-State) | 6.4x | 6.3x | 5.8x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 58 | 57 | 52 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$27,080
Out-of-state: $82,344 (6.3x ROI)
Reported Earnings (5 Year)
$52,322
34% growth from Year 1
About Southern Utah University
With 80% of applicants admitted, Southern Utah University prioritizes broad access, serving 9,533 students in Cedar City, UT.
See all programs and financial aid at Southern Utah University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Southern Utah University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What is the DegreeOutlook Score for Marketing at Southern Utah University?
A score of 57/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $481,459 in decade earnings vs $523,820 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →