Home Schools Southern University and A & M College Marketing
Business · Marketing Rank #466 of 502

Marketingat Southern University and A & M College

Graduates earn $40,750/yr in their first year — about 10.0% below the national Marketing average. Base-case 10-year earnings $481K; scenarios range from $454K to $480K depending on AI disruption.

Baton Rouge, LA Public Bachelor's Degree
DegreeOutlook Score
41 AVERAGE
42
Optimistic
36
Pessimistic
Earnings
$40,750
1-year post-graduation
ROI
5.3x
Earnings : in-state tuition
10-yr Base
$481K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Southern University and A & M College

At $40,750/yr, Marketing graduates from Southern University and A & M College land near the $45,450 national average — neither a standout nor a red flag.

With a 12.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 5% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $27,000 against $40,750/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #466 ranking among 502 Marketing programs places Southern University and A & M College in the lower half. Price, proximity, and personal fit become the stronger arguments.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$454K
10-year cumulative earnings
Scenario Score36/100
Earnings Multiple11.4x
Base Case
Moderate Integration
$481K
10-year cumulative earnings
Scenario Score41/100
Earnings Multiple12.1x
Optimistic
AI Augmentation
$480K
10-year cumulative earnings
Scenario Score42/100
Earnings Multiple12.1x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Southern University and A & M College's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Southern University and A & M College stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Southern University and A & M College

Other top programs at Southern University and A & M College

Other highest-scoring programs offered at Southern University and A & M College, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Southern University and A & M College

What does a 41/100 DegreeOutlook Score mean for Marketing at Southern University and A & M College?

At 41/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Southern University and A & M College?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.