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Business · Marketing Rank #187 of 502

Marketingat Southern New Hampshire University

Graduates earn $45,472/yr in their first year — right at the national average. Base-case 10-year earnings $606K; scenarios range from $542K to $621K depending on AI disruption.

Manchester, NH Private nonprofit Bachelor's Degree
DegreeOutlook Score
59 SOLID
60
Optimistic
53
Pessimistic
Earnings
$45,472
1-year post-graduation
ROI
9.4x
Earnings : tuition
10-yr Base
$606K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Southern New Hampshire University

Graduates earn $45,472/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The earnings-to-cost ratio of 9.2x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

Median debt of $25,000 represents roughly 7 months of the $45,472 starting salary — a manageable burden by most borrower standards.

At #187 of 502 Marketing programs, Southern New Hampshire University scores above the median — competitive but not a standout.

Earnings grow from $45,472 to $68,135 over five years — a 50% increase that's moderate and in line with typical career progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$542K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple8.2x
Base Case
Moderate Integration
$606K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple9.2x
Optimistic
AI Augmentation
$621K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple9.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Southern New Hampshire University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Southern New Hampshire University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Southern New Hampshire University

Other top programs at Southern New Hampshire University

Other highest-scoring programs offered at Southern New Hampshire University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Southern New Hampshire University

What is the DegreeOutlook Score for Marketing at Southern New Hampshire University?

A score of 59/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $542,457 in decade earnings vs $621,093 in the optimistic case — a meaningful gap.