Marketingat Southern Methodist University
Graduates earn $50,790/yr in their first year — about 12.0% above the national Marketing average. Base-case 10-year earnings $784K; scenarios range from $670K to $824K depending on AI disruption.
What this degree looks like at Southern Methodist University
Southern Methodist University's Marketing graduates start at $50,790/yr — above the $45,450 national average, though not by a wide margin.
At 3.0x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.
The 19% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
Loan repayment is a non-issue here — $19,000 in median debt clears quickly against $50,790 in annual earnings.
A #221 ranking among 502 Marketing programs places Southern Methodist University in the middle-to-upper range. Solid, not exceptional.
The $50,790-to-$95,864 earnings arc over five years reflects a 89% gain — well above average career growth for recent graduates.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Southern Methodist University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Southern Methodist University stacks up against other schools offering this major.
Other top programs at Southern Methodist University
Other highest-scoring programs offered at Southern Methodist University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Southern Methodist University
What does a 57/100 DegreeOutlook Score mean for Marketing at Southern Methodist University?
At 57/100, Southern Methodist University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Southern Methodist University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.