Marketing at Southern Illinois University-Carbondale
Carbondale, IL · Public · Bachelor's Degree
DegreeOutlook Score (Base Case)
57
Optimistic
56
Base Case
51
Pessimistic
Earnings
$40,244/yr (-11% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
11.1x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $603K | $590K | $531K |
| Earnings Multiple | 11.4x | 11.1x | 10.0x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 57 | 56 | 51 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$52,976
Median Debt at Graduation
$23,625
7.0 months of Year 1 earnings
Reported Earnings (5 Year)
$63,690
58% growth from Year 1
About Southern Illinois University-Carbondale
Southern Illinois University-Carbondale accepts 90% of applicants — an open-access institution by design, enrolling 8,116 students in Carbondale, IL.
See all programs and financial aid at Southern Illinois University-Carbondale →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
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Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
What does a 56/100 DegreeOutlook Score mean for Marketing at Southern Illinois University-Carbondale?
At 56/100, Southern Illinois University-Carbondale's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Southern Illinois University-Carbondale?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →