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Business · Marketing Rank #157 of 502

Marketingat Southeast Missouri State University

Graduates earn $42,482/yr in their first year — about 7.0% below the national Marketing average. Base-case 10-year earnings $575K; scenarios range from $521K to $586K depending on AI disruption.

Cape Girardeau, MO Public Bachelor's Degree
DegreeOutlook Score
61 SOLID
62
Optimistic
55
Pessimistic
Earnings
$42,482
1-year post-graduation
ROI
15.4x
Earnings : tuition
10-yr Base
$575K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Southeast Missouri State University

Graduates earn $42,482/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

Every dollar of in-state tuition returns an estimated 15.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

With first-year pay of $42,482 far exceeding the $18,985 median debt, the payback timeline is measured in months, not years.

At #157 of 502 Marketing programs, Southeast Missouri State University scores above the median — competitive but not a standout.

Earnings grow from $42,482 to $62,254 over five years — a 47% increase that's moderate and in line with typical career progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$521K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple13.7x
Base Case
Moderate Integration
$575K
10-year cumulative earnings
Scenario Score61/100
Earnings Multiple15.1x
Optimistic
AI Augmentation
$586K
10-year cumulative earnings
Scenario Score62/100
Earnings Multiple15.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Southeast Missouri State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Southeast Missouri State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Same state (MO)
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Southeast Missouri State University

Other top programs at Southeast Missouri State University

Other highest-scoring programs offered at Southeast Missouri State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Southeast Missouri State University

What is the DegreeOutlook Score for Marketing at Southeast Missouri State University?

A score of 61/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $520,507 in decade earnings vs $586,091 in the optimistic case — a meaningful gap.