Marketingat Siena College
Graduates earn $49,312/yr in their first year — about 8.0% above the national Marketing average. Base-case 10-year earnings $641K; scenarios range from $568K to $661K depending on AI disruption.
What this degree looks like at Siena College
Siena College's Marketing graduates start at $49,312/yr — above the $45,450 national average, though not by a wide margin.
An earnings multiple of 3.6x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.
Median debt of $27,000 represents roughly 7 months of the $49,312 starting salary — a manageable burden by most borrower standards.
Ranked #264 of 502 Marketing programs, Siena College falls below the median. Stronger options exist, though cost and location may compensate.
Five-year earnings of $75,011 show a 52% jump from the $49,312 starting point — strong upward trajectory suggesting real career acceleration.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Siena College's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Siena College stacks up against other schools offering this major.
Other top programs at Siena College
Other highest-scoring programs offered at Siena College, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Siena College
What is the DegreeOutlook Score for Marketing at Siena College?
This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $567,616 in decade earnings vs $661,213 in the optimistic case — a meaningful gap.