Marketingat San Diego State University
Graduates earn $48,229/yr in their first year — about 6.0% above the national Marketing average. Base-case 10-year earnings $674K; scenarios range from $591K to $699K depending on AI disruption.
What this degree looks like at San Diego State
At $48,229 per year, Marketing graduates from San Diego State University earn slightly above the $45,450 national median. The premium is real but not dramatic.
The 20.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.
AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.
The median debt load of $15,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
Ranked #20 out of 502 programs, San Diego State University's Marketing program lands in the top 5% — a strong signal of graduate success.
Earnings growth from $48,229 to $79,506 over five years (65% increase) indicates that graduates in this field see meaningful salary progression.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to San Diego State's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How San Diego State stacks up against other schools offering this major.
Other top programs at San Diego State
Other highest-scoring programs offered at San Diego State, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at San Diego State
How does San Diego State University's Marketing program score?
A score of 71/100 indicates strong financial outcomes. San Diego State University's Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why does San Diego State University rank so high for Marketing?
The #20 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.