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Business · Marketing Rank #381 of 502

Marketingat Samford University

Graduates earn $47,565/yr in their first year — about 5.0% above the national Marketing average. Base-case 10-year earnings $516K; scenarios range from $479K to $519K depending on AI disruption.

Birmingham, AL Private nonprofit Bachelor's Degree
DegreeOutlook Score
47 AVERAGE
48
Optimistic
40
Pessimistic
Earnings
$47,565
1-year post-graduation
ROI
2.1x
Earnings : tuition
10-yr Base
$516K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Samford University

At $47,565/yr, Marketing graduates from Samford University land near the $45,450 national average — neither a standout nor a red flag.

At 3.4x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 8% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $18,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #381 ranking among 502 Marketing programs places Samford University in the lower half. Price, proximity, and personal fit become the stronger arguments.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$479K
10-year cumulative earnings
Scenario Score40/100
Earnings Multiple3.1x
Base Case
Moderate Integration
$516K
10-year cumulative earnings
Scenario Score47/100
Earnings Multiple3.4x
Optimistic
AI Augmentation
$519K
10-year cumulative earnings
Scenario Score48/100
Earnings Multiple3.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Samford University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Samford University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Samford University

Other top programs at Samford University

Other highest-scoring programs offered at Samford University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Samford University

What does a 47/100 DegreeOutlook Score mean for Marketing at Samford University?

At 47/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Samford University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.