Marketing at Sam Houston State University
Huntsville, TX · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
57
Optimistic
56
Base Case
51
Pessimistic
Earnings
$39,218/yr (-14% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
14.8x earnings multiple (7.2x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $555K | $547K | $501K |
| Earnings Multiple (In-State) | 15.0x | 14.8x | 13.6x |
| Earnings Multiple (Out-of-State) | 7.3x | 7.2x | 6.6x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 57 | 56 | 51 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$36,912
Out-of-state: $76,080 (7.2x ROI)
Median Debt at Graduation
$18,625
5.7 months of Year 1 earnings
Reported Earnings (5 Year)
$56,755
45% growth from Year 1
About Sam Houston State University
Sam Houston State University has a 85% acceptance rate, making it broadly accessible, serving 18,138 students in Huntsville, TX.
See all programs and financial aid at Sam Houston State University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Sam Houston State University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 56/100 DegreeOutlook Score mean for Marketing at Sam Houston State University?
At 56/100, Sam Houston State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Sam Houston State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →