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Business · Marketing Rank #298 of 502

Marketingat Saint Mary's University of Minnesota

Graduates earn $55,158/yr in their first year — about 21.0% above the national Marketing average. Base-case 10-year earnings $583K; scenarios range from $526K to $595K depending on AI disruption.

Winona, MN Private nonprofit Bachelor's Degree
DegreeOutlook Score
53 AVERAGE
54
Optimistic
47
Pessimistic
Earnings
$55,158
1-year post-graduation
ROI
2.9x
Earnings : tuition
10-yr Base
$583K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Saint Mary's University of Minnesota

First-year earnings of $55,158 at Saint Mary's University of Minnesota come in 21% above the national median of $45,450 for Marketing programs.

An earnings multiple of 3.4x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

With first-year pay of $55,158 far exceeding the $15,332 median debt, the payback timeline is measured in months, not years.

Ranked #298 of 502 Marketing programs, Saint Mary's University of Minnesota falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $55,158 to $67,180 over five years — a 22% increase that's moderate and in line with typical career progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$526K
10-year cumulative earnings
Scenario Score47/100
Earnings Multiple3.0x
Base Case
Moderate Integration
$583K
10-year cumulative earnings
Scenario Score53/100
Earnings Multiple3.4x
Optimistic
AI Augmentation
$595K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple3.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Saint Mary's University of Minnesota's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Saint Mary's University of Minnesota stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Saint Mary's University of Minnesota

Other top programs at Saint Mary's University of Minnesota

Other highest-scoring programs offered at Saint Mary's University of Minnesota, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Saint Mary's University of Minnesota

What is the DegreeOutlook Score for Marketing at Saint Mary's University of Minnesota?

This program scores 53/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $526,080 in decade earnings vs $594,978 in the optimistic case — a meaningful gap.

Is Saint Mary's University of Minnesota a hidden gem for Marketing?

After financial aid, the average student pays $84,136 over four years — 51% below the $172,640 sticker price. That gap makes the ROI significantly better than published tuition suggests.