Home Schools Rutgers Newark Marketing
Business · Marketing Rank #107 of 502

Marketingat Rutgers University-Newark

Graduates earn $48,645/yr in their first year — about 7.0% above the national Marketing average. Base-case 10-year earnings $659K; scenarios range from $581K to $682K depending on AI disruption.

Newark, NJ Public Bachelor's Degree
DegreeOutlook Score
64 SOLID
65
Optimistic
57
Pessimistic
Earnings
$48,645
1-year post-graduation
ROI
10.7x
Earnings : in-state tuition
10-yr Base
$659K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Rutgers Newark

Graduates earn $48,645/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The earnings-to-cost ratio of 9.9x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 15% gap from the optimistic case.

At $19,500 in median debt against $48,645 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #107 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $77,469 show a 59% jump from the $48,645 starting point — strong upward trajectory suggesting real career acceleration.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$581K
10-year cumulative earnings
Scenario Score57/100
Earnings Multiple8.8x
Base Case
Moderate Integration
$659K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple9.9x
Optimistic
AI Augmentation
$682K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple10.3x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Rutgers Newark's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Rutgers Newark stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Rutgers Newark

Other top programs at Rutgers Newark

Other highest-scoring programs offered at Rutgers Newark, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Rutgers Newark

What is the DegreeOutlook Score for Marketing at Rutgers University-Newark?

A score of 64/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $580,535 in decade earnings vs $681,814 in the optimistic case — a meaningful gap.

What makes Rutgers University-Newark's Marketing program stand out?

Ranked #107 of 502 programs nationally, Rutgers University-Newark lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.