Marketing at Radford University
Radford, VA · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
57
Optimistic
56
Base Case
51
Pessimistic
Earnings
$37,396/yr (-18% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
12.5x earnings multiple (6.1x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $633K | $616K | $550K |
| Earnings Multiple (In-State) | 12.9x | 12.5x | 11.2x |
| Earnings Multiple (Out-of-State) | 6.3x | 6.1x | 5.5x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 57 | 56 | 51 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$49,144
Out-of-state: $100,740 (6.1x ROI)
Median Debt at Graduation
$25,000
8.0 months of Year 1 earnings
Reported Earnings (5 Year)
$66,071
77% growth from Year 1
About Radford University
Radford University accepts 91% of applicants — an open-access institution by design, serving 5,609 students in Radford, VA.
See all programs and financial aid at Radford University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Radford University
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
How does Radford University's Marketing program score?
A score of 56/100 reflects decent absolute metrics, but Radford University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why are Marketing earnings lower at Radford University?
Lower starting pay at Radford University may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →