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Business · Marketing Rank #161 of 502

Marketingat Oregon State University

Graduates earn $45,015/yr in their first year — about 1.0% below the national Marketing average. Base-case 10-year earnings $610K; scenarios range from $546K to $626K depending on AI disruption.

Corvallis, OR Public Bachelor's Degree
DegreeOutlook Score
61 SOLID
62
Optimistic
55
Pessimistic
Earnings
$45,015
1-year post-graduation
ROI
11.7x
Earnings : in-state tuition
10-yr Base
$610K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Oregon State University

Oregon State University's Marketing program produces graduates earning $45,015/yr — within striking distance of the $45,450 national average for this field.

Every dollar of in-state tuition returns an estimated 11.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

Loan repayment is a non-issue here — $19,250 in median debt clears quickly against $45,015 in annual earnings.

At #161 of 502 Marketing programs, Oregon State University scores above the median — competitive but not a standout.

Five-year earnings of $68,673 show a 53% jump from the $45,015 starting point — strong upward trajectory suggesting real career acceleration.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$546K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple10.1x
Base Case
Moderate Integration
$610K
10-year cumulative earnings
Scenario Score61/100
Earnings Multiple11.3x
Optimistic
AI Augmentation
$626K
10-year cumulative earnings
Scenario Score62/100
Earnings Multiple11.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Oregon State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Oregon State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Oregon State University

Other top programs at Oregon State University

Other highest-scoring programs offered at Oregon State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Oregon State University

What is the DegreeOutlook Score for Marketing at Oregon State University?

A score of 61/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $545,757 in decade earnings vs $626,358 in the optimistic case — a meaningful gap.