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Business · Marketing Rank #11 of 502

Marketingat Ohio University-Eastern Campus

Graduates earn $55,022/yr in their first year — about 21.0% above the national Marketing average. Base-case 10-year earnings $616K; scenarios range from $550K to $633K depending on AI disruption.

Saint Clairsville, OH Public Bachelor's Degree
DegreeOutlook Score
72 STRONG
73
Optimistic
66
Pessimistic
Earnings
$55,022
1-year post-graduation
ROI
28.5x
Earnings : in-state tuition
10-yr Base
$616K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Ohio University-Eastern Campus

Ohio University-Eastern Campus's Marketing graduates start at $55,022/yr — above the $45,450 national average, though not by a wide margin.

The 24.9x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $23,416 in median debt clears quickly against $55,022 in annual earnings.

Ranked #11 out of 502 programs, Ohio University-Eastern Campus's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $55,022 to $72,872 shows 32% growth, reflecting steady but unremarkable salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$550K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple22.2x
Base Case
Moderate Integration
$616K
10-year cumulative earnings
Scenario Score72/100
Earnings Multiple24.9x
Optimistic
AI Augmentation
$633K
10-year cumulative earnings
Scenario Score73/100
Earnings Multiple25.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Ohio University-Eastern Campus's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Ohio University-Eastern Campus stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Ohio University-Eastern Campus

Other top programs at Ohio University-Eastern Campus

Other highest-scoring programs offered at Ohio University-Eastern Campus, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Ohio University-Eastern Campus

How does Ohio University-Eastern Campus's Marketing program score?

A score of 72/100 indicates strong financial outcomes. Ohio University-Eastern Campus's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Ohio University-Eastern Campus rank so high for Marketing?

The #11 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.