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Business · Marketing Rank #106 of 502

Marketingat Northwest Missouri State University

Graduates earn $48,557/yr in their first year — about 7.0% above the national Marketing average. Base-case 10-year earnings $571K; scenarios range from $518K to $581K depending on AI disruption.

Maryville, MO Public Bachelor's Degree
DegreeOutlook Score
64 SOLID
65
Optimistic
58
Pessimistic
Earnings
$48,557
1-year post-graduation
ROI
14.6x
Earnings : in-state tuition
10-yr Base
$571K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Northwest Missouri State University

Graduates earn $48,557/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The 14.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,288 in median debt against $48,557 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #106 out of 502 programs, Northwest Missouri State University's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $48,557 to $63,487 shows 31% growth, reflecting steady but unremarkable salary progression.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$518K
10-year cumulative earnings
Scenario Score58/100
Earnings Multiple12.7x
Base Case
Moderate Integration
$571K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple14.0x
Optimistic
AI Augmentation
$581K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple14.3x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Northwest Missouri State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Northwest Missouri State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Same state (MO)
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Northwest Missouri State University

Other top programs at Northwest Missouri State University

Other highest-scoring programs offered at Northwest Missouri State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Northwest Missouri State University

How does Northwest Missouri State University's Marketing program score?

This program scores 64/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Northwest Missouri State University rank so high for Marketing?

The #106 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.