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Business · Marketing Rank #265 of 502

Marketingat Northern State University

Graduates earn $45,891/yr in their first year — about 1.0% above the national Marketing average. Base-case 10-year earnings $484K; scenarios range from $456K to $483K depending on AI disruption.

Aberdeen, SD Public Bachelor's Degree
DegreeOutlook Score
55 SOLID
56
Optimistic
49
Pessimistic
Earnings
$45,891
1-year post-graduation
ROI
12.3x
Earnings : in-state tuition
10-yr Base
$484K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Northern State University

At $45,891/yr, Marketing graduates from Northern State University land near the $45,450 national average — neither a standout nor a red flag.

Every dollar of in-state tuition returns an estimated 13.7x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 6% gap from the optimistic case.

Median debt of $23,250 represents roughly 6 months of the $45,891 starting salary — a manageable burden by most borrower standards.

Ranked #265 of 502 Marketing programs, Northern State University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $47,201 are relatively flat compared to the $45,891 starting salary — typical of fields with stable but capped salary bands.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$456K
10-year cumulative earnings
Scenario Score49/100
Earnings Multiple12.9x
Base Case
Moderate Integration
$484K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple13.7x
Optimistic
AI Augmentation
$483K
10-year cumulative earnings
Scenario Score56/100
Earnings Multiple13.7x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Northern State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Northern State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Northern State University

Other top programs at Northern State University

Other highest-scoring programs offered at Northern State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Northern State University

What is the DegreeOutlook Score for Marketing at Northern State University?

This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $455,970 in decade earnings vs $483,174 in the optimistic case — a meaningful gap.