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Business · Marketing Rank #335 of 502

Marketingat Missouri Western State University

Graduates earn $43,070/yr in their first year — about 5.0% below the national Marketing average. Base-case 10-year earnings $493K; scenarios range from $462K to $493K depending on AI disruption.

Saint Joseph, MO Public Bachelor's Degree
DegreeOutlook Score
51 AVERAGE
52
Optimistic
46
Pessimistic
Earnings
$43,070
1-year post-graduation
ROI
10.0x
Earnings : in-state tuition
10-yr Base
$493K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Missouri Western State University

Graduates earn $43,070/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 12.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 6% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $43,070 far exceeding the $18,143 median debt, the payback timeline is measured in months, not years.

At #335 out of 502 programs, Missouri Western State University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$462K
10-year cumulative earnings
Scenario Score46/100
Earnings Multiple11.8x
Base Case
Moderate Integration
$493K
10-year cumulative earnings
Scenario Score51/100
Earnings Multiple12.6x
Optimistic
AI Augmentation
$493K
10-year cumulative earnings
Scenario Score52/100
Earnings Multiple12.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Missouri Western State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Missouri Western State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Same state (MO)
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Missouri Western State University

Other top programs at Missouri Western State University

Other highest-scoring programs offered at Missouri Western State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Missouri Western State University

How does Missouri Western State University's Marketing program score?

A score of 51/100 reflects decent absolute metrics, but Missouri Western State University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.