Marketing at Marshall University
Huntington, WV · Public · Bachelor's Degree
DegreeOutlook Score (Base Case) — assumes in-state tuition
49
Optimistic
49
Base Case
44
Pessimistic
Earnings
$37,191/yr (-18% vs median)
AI Risk
Very High (54% exposed)
Job Market
Very Large (204,300 openings/yr)
ROI
13.7x earnings multiple (6.1x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $491K | $492K | $461K |
| Earnings Multiple (In-State) | 13.7x | 13.7x | 12.9x |
| Earnings Multiple (Out-of-State) | 6.1x | 6.1x | 5.7x |
| Probability of Field Employment | 50% | 44% | 32% |
| DegreeOutlook Score | 49 | 49 | 44 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$35,768
Out-of-state: $81,176 (6.1x ROI)
Median Debt at Graduation
$24,625
7.9 months of Year 1 earnings
Reported Earnings (5 Year)
$46,939
26% growth from Year 1
About Marshall University
Marshall University has a 96% acceptance rate, making it broadly accessible, serving 7,149 students in Huntington, WV.
See all programs and financial aid at Marshall University →Top Career Paths
Marketing managers
$161,030/yr
Sales managers
$138,060/yr
Advertising and promotions managers
$126,960/yr
Compare & Explore
Marketing at Other Schools
Other Majors at Marshall University
Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
What does a 49/100 DegreeOutlook Score mean for Marketing at Marshall University?
At 49/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Marshall University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Marshall University a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If Marshall University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →