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Business · Marketing Rank #270 of 502

Marketingat Loyola Marymount University

Graduates earn $48,281/yr in their first year — about 6.0% above the national Marketing average. Base-case 10-year earnings $691K; scenarios range from $604K to $719K depending on AI disruption.

Los Angeles, CA Private nonprofit Bachelor's Degree
DegreeOutlook Score
54 AVERAGE
54
Optimistic
47
Pessimistic
Earnings
$48,281
1-year post-graduation
ROI
2.5x
Earnings : tuition
10-yr Base
$691K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Loyola Marymount University

At $48,281 per year, Marketing graduates from Loyola Marymount University earn slightly above the $45,450 national median. The premium is real but not dramatic.

The financial case is thin at 2.9x — decade earnings barely exceed the cost of attendance. The value proposition here is driven by factors beyond pure ROI.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

Median debt of $24,906 represents roughly 6 months of the $48,281 starting salary — a manageable burden by most borrower standards.

Ranked #270 of 502 Marketing programs, Loyola Marymount University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $82,022 show a 70% jump from the $48,281 starting point — strong upward trajectory suggesting real career acceleration.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$604K
10-year cumulative earnings
Scenario Score47/100
Earnings Multiple2.6x
Base Case
Moderate Integration
$691K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple2.9x
Optimistic
AI Augmentation
$719K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple3.0x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Loyola Marymount University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Loyola Marymount University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Loyola Marymount University

Other top programs at Loyola Marymount University

Other highest-scoring programs offered at Loyola Marymount University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Loyola Marymount University

What is the DegreeOutlook Score for Marketing at Loyola Marymount University?

This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $603,791 in decade earnings vs $718,899 in the optimistic case — a meaningful gap.