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Business · Marketing Rank #460 of 502

Marketingat Lipscomb University

Graduates earn $41,660/yr in their first year — about 8.0% below the national Marketing average. Base-case 10-year earnings $486K; scenarios range from $457K to $485K depending on AI disruption.

Nashville, TN Private nonprofit Bachelor's Degree
DegreeOutlook Score
42 AVERAGE
43
Optimistic
37
Pessimistic
Earnings
$41,660
1-year post-graduation
ROI
1.7x
Earnings : tuition
10-yr Base
$486K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Lipscomb University

Graduates earn $41,660/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

At 3.1x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 6% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $41,660 far exceeding the $19,500 median debt, the payback timeline is measured in months, not years.

A #460 ranking among 502 Marketing programs places Lipscomb University in the lower half. Price, proximity, and personal fit become the stronger arguments.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$457K
10-year cumulative earnings
Scenario Score37/100
Earnings Multiple2.9x
Base Case
Moderate Integration
$486K
10-year cumulative earnings
Scenario Score42/100
Earnings Multiple3.1x
Optimistic
AI Augmentation
$485K
10-year cumulative earnings
Scenario Score43/100
Earnings Multiple3.1x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Lipscomb University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Lipscomb University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Lipscomb University

Other top programs at Lipscomb University

Other highest-scoring programs offered at Lipscomb University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Lipscomb University

What does a 42/100 DegreeOutlook Score mean for Marketing at Lipscomb University?

At 42/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Lipscomb University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.