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Business · Marketing Rank #351 of 502

Marketingat Lakeland University

Graduates earn $46,760/yr in their first year — about 3.0% above the national Marketing average. Base-case 10-year earnings $547K; scenarios range from $500K to $554K depending on AI disruption.

Plymouth, WI Private nonprofit Bachelor's Degree
DegreeOutlook Score
50 AVERAGE
51
Optimistic
43
Pessimistic
Earnings
$46,760
1-year post-graduation
ROI
3.6x
Earnings : tuition
10-yr Base
$547K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Lakeland University

Lakeland University's Marketing program produces graduates earning $46,760/yr — within striking distance of the $45,450 national average for this field.

At 4.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,000 against $46,760/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #351 ranking among 502 Marketing programs places Lakeland University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 26% earnings increase from $46,760 to $58,882 over five years is solid — not a moonshot, but evidence of normal career advancement.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$500K
10-year cumulative earnings
Scenario Score43/100
Earnings Multiple3.9x
Base Case
Moderate Integration
$547K
10-year cumulative earnings
Scenario Score50/100
Earnings Multiple4.2x
Optimistic
AI Augmentation
$554K
10-year cumulative earnings
Scenario Score51/100
Earnings Multiple4.3x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Lakeland University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Lakeland University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Lakeland University

Other top programs at Lakeland University

Other highest-scoring programs offered at Lakeland University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Lakeland University

What does a 50/100 DegreeOutlook Score mean for Marketing at Lakeland University?

At 50/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at Lakeland University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.